DIGITAL ENTERTAINMENT AT HOME

By: Cameron Culbertson

It’s Friday night and you want to watch a movie. How do you remedy this situation? Well, if you don’t have the luxury, funds, or simply the inclination to go to the movie ...

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USING VIDEO TO RECRUIT TALENT

A recruitment video, which utilizes interesting and high-end visual media, is an extremely valuable tool in attracting people to join a company, group, or organization.  It can be used to reach out for new employees, either right out of college or any age attending a job fair or event.  Other audi...

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CREATING A BROADCAST COMMERCIAL

When we hear from our clients that they need broadcast commercials, we see an opportunity for the best quality and a heavy dose of creativity. We look to the client to tell us about their goal and audience, and with those items in mind, start brainstorming. How long are the spots they need- :30, :15...

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USING VIDEO: THE SHORT & SWEET OPTION

After hearing from our clients that they were looking for short, concise, simple pieces  for internal use, Metro started brainstorming. We wanted to create something clean and efficient, something that could be used as a Podcast or on a website, and something that would keep costs low while still e...

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NEED HELP WITH FUNDRAISING?

With more and more people hesitating to donate to worthy causes due to their own financial restraints, non-profits must find new ways to engage and motivate their potential donors. Using a video presentation to describe your cause and needs will touch not only the mind, but also the heart of your vi...

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DEVELOPING YOUR MESSAGE

So you’ve just discovered (or been told) that your company needs a video… and you’re in charge of it. Congratulations! You are about to embark on a fun and exciting journey-- one that is not always easy, but will leave you with a true sense of accomplishment, positive reactions from your custo...

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THE RIGHT PRODUCTION COMPANY

You know what you want, but where do you find it? The hunt for a great production company requires not only knowledge of where to look, but also careful consideration once you find some options. Disregard your phonebook and go straight to the Internet. Through the continuing growth of online reso...

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STEREOSCOPIC 3D VIDEO

The 3D boom is here, and it looks like it’s here to stay. Are you one of the many people who have watched a 3D program and thought about how you could put it to work for your business? It may seem too expensive and complex for anyone but a Hollywood film studio, but in reality, 3D can be a cost-ef...

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VIDEO FOR INTERNAL USE

While it’s important to be in contact with your customers, potential customers, and others outside your business, it is just as necessary to connect with your employees and those who are invested in your company. These are the people that create your product and keep the wheels of your company tur...

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VIDEO TRICKS OF THE TRADE

If you’ve been given the job of making a video for your company, you need to know a few things before you begin.  Even if you’re experienced and feel like you could produce it alone, start by getting advice from a video production company.  They are professionals.  They do this every day, and...

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ELEMENTS OF MOTION GRAPHICS

Creating motion graphics is often the synergy of many different applications and skill sets. In addition to a good sense of design, an artist involved in modern motion graphics needs to have knowledge of four major areas: bitmap graphics, vector graphics, 3D graphics, and compositing software. Bi...

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THE EFFECT OF SOUND

Have you ever had a head cold and taken a bite of your favorite chocolate, only to discover a small chunk of tasteless semi-soft waxiness melting in your mouth, instead of the rich endorphin-producing sweetness you were expecting? Without the sense of smell, taste becomes a tactile-only experience....

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STREAMING MEDIA

“We aren’t selling toasters; we are selling exciting products,” David Pryor says in an interview with Automotive News.  He’s the Vice President of Marketing, and his exciting products are Porsches.  “It’s very hard to communicate that emotion with just text and pictures.”  As a m...

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PLANNING A MEDIA PROJECT

After you decide to make a video or interactive production, developing a thorough plan ensures that the final product meets and exceeds your expectations. Establishing a budget is a wise place to begin. An excellent product can be made without spending an exorbitant amount of money, and a profess...

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NEW MEDIA PRIMER

Steven Spielberg’s film Minority Report may take place in 2054, but the futuristic world he constructed is built from modern experience.  A think-tank of experts from fields as diverse as adv...

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MEDIA IN A DOWN ECONOMY

The economy is down and your business, like many others, is struggling to stay afloat. What can you do to fight the downturn to keep your business profitable?  What are beneficial expenditures, and where can you trim off a little without hurting the company? How do you get to the end of the downtur...

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DIGITAL MEDIA: CHALLENGES

Can you get what you want from an audience in seven seconds? Our dwindling attention spans are creating new challenges in communication. Traditional marketing efforts were designed to lure, entertain, inform and persuade the masses. Today, we strive for the same goals while racing against our audien...

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BUZZ KILL

Want to make your video stand out?  Try removing the meaningless corporate jargon-- those “buzzwords” that sound important but really just muddle your message and confuse your viewers.  Tell it like it is!  In my company we don’t “leverage our synergy to empower solutions”… w...

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MAKING YOUR VIDEO DOLLARS WORK

So, you’re thinking about doing a video. Maybe you have a trade show coming up, or you need a new marketing piece for an upcoming product. A video sounds like a good idea, but you’re just not sure it will be worth the cost, especially if you only have one event to use it.  Can you justify the p...

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Video Production in Virginia

Virginia has a lot to offer to anyone thinking about producing a video or film. To start, Virginia is home to a wide variety of location options; whether you are looking for a turn of the century setting for your production or a modern feel, it’s all right here in V...

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